Free London paper goes mobile

So this week i noticed that Metro the free London paper has just launched on mobile.
The site offers news, sport, fame and weird. It also allows videos, sports downloads and is already carrying advertising.

Upon first impressions the site is well laid out, has plenty of content and is easy to access.

I must say for a free paper to do such a good job in its first attempt will put other publishers to shame. More interestingly it is another mobile site that will drive ad revenues. Nice one.