Friday, 25 January 2008

New stuff

I'm seeing RoK today. They seem like a good outfit. Innovative, hungry, smart, global.

I am hoping to get a project off the ground with the guys. This may just help move the needle in mobile content- it's early days but i have an idea that could just fit the bill.
We all want to innovate, but timing, content and/or a useful service that the consumer really wants is key.

It's exciting times in media and mobile at the moment. The trick so they (people in the know that is), is backing the right horse.

I don't no much about horses, but my instinct tells me the pedigree of RoK is pretty good, the thing i like about them is they are doing things across the globe.

They are also full of possible creative solutions, some may be too early for the U.K market, others are really logical like delivering video via MMS, this would work for a brief news bulletin (and the consumer avoids high data costs).

Pre loading memory cards with lots of good TV content is already happening across Asia, sounds good to me.

So a proactive day is in store i feel. Hopefully they don't see my blog before the meeting, otherwise my negotiation strategy is doomed to failure!

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