Wednesday, 23 January 2008

Texperts won the Innovative Company of the Yearprize at the Real Business/CBI Growing Business Awards late last year.
There is something about the simplicity of this service that makes it a compelling mobile product.Essentially the consumer can get an instant answer on pretty much any topic at any time almost immediately.

For busy people on the go i think textperts could become a habit, questions such as what time is the next train? what is the cheapest way to get to Paris this weekend? what are the best odds for Ricky Hatton to win and of course where are all the girls? need answering so why wait to be near a computer?

These type of services (AQA, RoK etc..) are growing massively month on month, the consumer is happy to pay a fee and interestingly the profile of the user is being built over a period of time with the average user asking between 4- 7 questions per month.
Making a possible ad model very attractive.

Imagine if a consumer uses this service 6 times a month, that is 72 bits of data in a year on consumer behaviour, it is also £72 mobile content spend, more than double the cost of a typical magazine subscription.

How many consumers are spending £72 on mobile content at present?I wonder if the possibility of increasing the lenth of a text is a good way of increasing the use of texperts, after all 160 characters cannot help me diagnose a fault with my car or give me an insight into the latest government white paper.
Maybe, though simplicity is the key.So the next time i'm stuck for an answer i sure will text 66000, its as easy as abc, maybe many more consumers will do the same?

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