The power of the people

Last week, there was an average football club in the U.K. who appointed an average manager, you know the sort, doesn't win any trophies.

The thing is the football club was Newcastle, second only in support to Manchester United. The manager Kevin Keegan, former Newcastle and Liverpool legend, dodgy perm in the seventies and eighties (nineties?), the guy who quit the England job, you know the one.

The thing about this announcement was it gained mass exposure on TV, mobile and web, for days. More so than even the new England manager, Fabio,? wassis name.

So how did Newcastle break the news of this appointment?

They sent an SMS to their fan club members before putting the announcement on the web and before holding a press conference.Smart move, keep the audience engaged, build crm opportunities such as wallpapaers, tickets, shirts etc..

I can just imagine the toon army (Newscastles hardcore fans)going into mobile overdrive and spreading the message virally, out scooping Sky and the BBC along the way.

Now that is... the power of mobile meeting with the power of the people.