Tuesday, 29 January 2008

Neat UGC and ad applications

I met with a mobile development company today Roundpoint. Cambridge based with an office in San Francisco, they create mobile and websites.They also have some neat applications and services.

What i really liked was their understanding of the long tail. They offer web and mobile solutions for small (or large) companies to create useful integrated services, now.

I also like the All4One product.
It demonstrates they understand consumers.So All4one allows content providers to offer full personalisation of content, matching one of the essential requirements of mobile content delivery: focused and relevant.
The clever bit is the enabler (say a music site) and/or the end user can both make the site personal.

Users are in full control of their content selection (i.e. Jazz, not hip hop), however, the enabler can apply various security levels to the user. The levels can change based on say the user profile, or as an incentive for the user to interact i.e. free downloads.

One other thing to catch my eye was the SanDisk application. Now live in the states.
This is a potential white label UGC solution, where a company such as Emap can create a mobile site. The user can enter, browse content. Nothing new there then, but wait.
The user can then take a picture (say at a gig) and upload it within the mobile session.

It' quick and simple. It avoids MMS and the pitfalls that go with memorising the long number, cost and also hoping, praying that the operator delivers it!
The really clever bit, it links to the website. Therefore the user can braodcast live from an event, to a mobile and web audience in seconds.Nice one.

There were other good things about Roundpoint such as their mobile advertising server that can deliver a campaign based on a specific time. Mmm specific time..

I had one of those moments of genius. Well not quite genuis.But good.
My idea was using SMS to drive people to an ad campign.

So let's take a famous bar chain with a happy hour incentive. The consumer receives an SMS. The SMS contains a link to a mobile site, with a message 'click here for half price drinks tonight'.

Consumer goes to the portal, downloads his voucher (barcode, QR voucher pin code..whatever) He gets directions to the nearest bar. Texts his friend the link or even updates his facebook and hey presto.

Tageted, useful advertising, on your phone, with a viral option.
The possibilities are endless... really

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