Monday, 4 February 2008

New UGC service

This week has seen the launch of EyeVibe with mobile networks O2 and 3 merging their user generated video clip sites into one portal.Anyone with a video-enabled mobile phone will be able to access to view or submit clips.

Every time a user generated clip is viewed by someone else on their mobile phone, the creator will get a small slice of the revenues generated.

The move, will create the UK's first cross-network social networking service aimed specifically at mobile phone users. By opening up user generated content services across operators, i would expect the number of users and creators to grow quickly.
Customers of the other networks will be able to use EyeVibe, but costs will vary, depending on which network they are on .

EyeVibe, created from the makers of Yospace which is owned by Bauer, offers consumers a different perspective to the YouTube experience as the consumer is incentivised and the clip is made for mobile.

EyeVibe also allows members of the community to chat with each other and post comments about particular videos, adding an extra element of social networking to the service.

I am pleased that the operators have agreed that the consumer should have access to other networks content, i look forward to seeing some more innovation of this service before too long.

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